Oh man, does this stuff taste good. Smells great from the tin and smokes very mild. A fruit smell something like peaches but not overpowering. I like this better than the Peterson's University Flake. No bite and no after taste. Even my cat sat on my lap while I smoked it watching football, he usually runs off when I lite up! Its pretty moist so you have to let it dry out some prior to smoking. This and "Prairie Wind" are my favorites so far:~) Now, if I can only find a bulk tobacco to match the taste and smell of this one. Another plus is the wife likes the smell also!